BOON
Brand Identity · Web Design
For Boon, we created a new brand identity and website that reflect the same principles as their kitchens: considered form, warm materials and sculptural details. Bringing their approach to spaces into a visual world that feels distinctly Boon.
The Boon brand identity takes its cues from the kitchens themselves: soft edges, warm colours and sculptural curves.
A bold, rounded wordmark sits at the heart of the identity, paired with a rich, tactile palette and a graphic language built around form and movement. The result is an identity that feels warm, contemporary and distinctly Boon.
Brand Identity
